Are You on Google? Why Your Business Needs a Google Business Profile

May 22, 2025

If you’re a small business owner, tradesperson, or service provider in western South Dakota, here’s a quick but powerful question:

Are you on Google?

We’re not just talking about a website (though that helps!). We’re talking about a free tool that puts your business directly in front of people already searching for what you offer—Google Business Profile.

No Storefront? No Problem.

Did you know you can show up in local Google searches even if you don’t have a physical storefront?

Service-based businesses—like Solid Ground, contractors, mobile groomers, or handymen—can list a service area instead of an exact address. That means when someone searches “electrician near me” or “web designer in Rapid City,” your business can appear in the results—even if you work from home.

Why Google Loves Local

Google’s mission is to organize the world’s information and make it useful. That includes helping people find local services. A well-optimized Google Business Profile can:

  • Build instant credibility with potential customers
  • Show what services you offer and where you operate
  • Collect and display customer reviews
  • Help you appear in Google’s Local Pack (the top 3 map listings)

Set Up Right the First Time

A half-done listing can hurt more than help. That’s where Solid Ground comes in. We’ll help you:

  • Set up your Google Business Profile with a verified service area
  • Choose the right business categories and services
  • Write a clear, SEO-friendly description
  • Link your website, hours, and contact info
  • Add trust-building photos and branding
  • Guide you in collecting and responding to reviews

We also connect your site with:

Need clearer insights?
For clients who want easy-to-understand website stats, we offer Advanced Analytics powered by the pro version of Analytify. It turns Google data into a clean, visual dashboard right inside your WordPress site—no tech knowledge required.

What About Apple Business Connect?

Yes—we can help you get listed on Apple Business Connect too. But here’s the difference:

Apple requires a real street address for your business to appear on Apple Maps.
That makes it a better fit for churches, shops, or office-based professionals—not ideal for home-based or mobile-only businesses.

If you qualify, we’ll optimize your Apple listing just like we do with Google.

More Resources for Local Businesses

We believe digital tools should work for you—not overwhelm you. Here are a few helpful links:

Let’s Put You on the Map—Literally

You don’t need to understand DNS, schema, or metadata to get found online. You just need someone who does.

Solid Ground helps local businesses in western South Dakota get seen online through websites, SEO, and smart digital tools.

Let’s talk about your Google Business Profile today »

Keep Reading

Check out more articles or head over to the blog archive to dig deeper.