ChatGPT (and other AI tools) are everywhere right now—and for good reason. They’re helpful. They can save time. And yes, they can even help with content creation.
But here’s what most people miss:
ChatGPT is a master of language—not your brand.
Used right, it’s a powerful assistant. Used wrong, it can confuse your customers, dilute your message, or just make you sound…off.
Here’s how to use ChatGPT well—without sounding like a tech startup or losing your voice.
Know These 4 Things Before You Prompt
The best AI results come from good inputs. Before you even open ChatGPT, make sure you can answer these four questions:
1. Who is this message for?
- A local homeowner? A church board? A new business owner in Rapid City?
- The more specific, the better.
2. What tone fits your brand?
- Friendly? Straightforward? Reassuring?
- Think about how you’d say it in person.
3. What do you want them to do?
- Visit your site? Click a button? Just remember your name?
- Make sure there’s a goal behind the words.
4. What don’t you want it to say?
- No jargon? No emojis? Keep it local? Avoid sounding pushy?
- Be clear about your boundaries.
A Sample Prompt That Works
Here’s an example prompt you could give ChatGPT:
Write a social media post for my small-town website design business. My audience is tradespeople and small businesses in western South Dakota. Keep the tone casual but trustworthy. Don’t use slang or emojis. Encourage them to reach out without sounding salesy.
Pretty good, right?
Now tweak the output. Add your details. Make sure it sounds like you.
Always Edit the Output
- Trim the fluff
- Fix awkward phrasing
- Add real details or calls to action
- Swap in your usual phrases or keywords
Even great prompts need human editing. Think of ChatGPT as your outline tool—not your final draft.
Want to Go Further? Build a Custom GPT
If you want to streamline content even more, Solid Ground can help you create a custom GPT prompt tailored to your brand. Think of it like giving ChatGPT a cheat sheet about who you are, how you talk, and what matters most. Need help setting one up? Check out this help documentation from OpenAI on building GPTs.
Final Thought
ChatGPT can help you move faster—but it can’t replace you.
Don’t hand over your voice to a robot. Teach it to sound like you—and then double-check its work.
Want to learn how tools like ChatGPT, Canva, and even QR code generators can work together to support your business?
Contact Solid Ground » – we’ll walk you through what’s useful, and what’s not.