Website Strategy

For content about planning, goals, user experience, structure, and when/why to redesign.

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AI Website Builder vs WordPress

March 24, 2026

AI website builders are everywhere right now. Platforms like GoDaddy Airo (link here) promise something incredibly appealing:“Answer a few questions, and we’ll build your entire website for you.” For busy business owners, that sounds like…

The High Stakes of Mobile Optimization

June 11, 2025

You’ve probably been there—searching for a solution, product, or service. You find a promising result, click eagerly, and… everything falls apart. The mobile menu is broken, text overflows the screen, the contact form won’t submit.…

One-Pager or Full Website?

May 23, 2025

If you’re a small business, nonprofit, or tradesperson in western South Dakota, you’ve probably wondered:“Do I need a full website, or will a one-pager do the job?” The answer? It depends. Here’s a simple breakdown…

Should You DIY Your Website or Hire a Pro?

May 3, 2025

When money’s tight or you’re just starting out, building your own website sounds tempting. Tools like Wix, Squarespace, or even DIY WordPress themes promise “easy” websites in minutes. But is it the right move for…

What “Below the Fold” Means on a Website

May 2, 2025

“Below the Fold” might sound like newspaper talk—and it is. But it also matters in web design, especially for small business websites built to grab attention fast. Here’s what it means today—and why we still…

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Do I Still Need a Website If I’m on Facebook?

May 2, 2025

Do I Still Need a Website If I’m on Facebook? If you’re a small business owner in western South Dakota, you’ve probably asked this question—or heard someone else say it: “I’ve got a Facebook page.…