“Below the Fold” might sound like newspaper talk—and it is. But it also matters in web design, especially for small business websites built to grab attention fast.
Here’s what it means today—and why we still think about it when designing websites at Solid Ground.
Where the Phrase Comes From
In newspapers, the “fold” was the physical halfway mark. Eye-catching headlines and photos had to go above the fold to sell copies from newsstands.
On websites, the concept lives on—but the “fold” is the bottom edge of the visible screen when a page first loads.
Above the Fold: What Should Go There?
The top of your website needs to answer three things quickly:
- Who are you?
- What do you do?
- How can I take action?
That’s why your logo, a short headline, and a clear Call to Action (CTA) matter up top.
“The Fold” on Mobile Devices
Since everyone scrolls differently, the fold isn’t a fixed height. But mobile-first design still prioritizes the most important info early—especially for people on the go.
At Solid Ground, we make sure your message and contact options appear early and clearly on every device.
Below the Fold Still Counts
Just because it’s lower on the page doesn’t mean it’s unimportant. “Below the fold” is where supporting info, testimonials, and trust-builders live. Once someone’s interested, that’s where they go to learn more.
We design with purpose, top to bottom. Get in touch to build a website that works hard for your business.